2026-06-27T12:08:08Zhttps://oai.catalogue.archives.ncbs.res.in/oai:archives.ncbs.res.in:/repositories/2/archival_objects/270322026-02-26T12:11:53ZArchives at NCBSTata Institute of Fundamental ResearchAR-007-1.AR-007-1-2.AR-007-0030https://catalogue.archives.ncbs.res.in/repositories/2/archival_objects/27032Maharashtra Prabodhan Seva Mandal. MPSMApan_weekly_Issue_8_page8, 19-07-197119-07-19711.0 SheetsengLatnmarThe article discusses the establishment and activities of the Agricultural Communication Centre at the Agricultural University, Pantnagar (Uttar Pradesh) a pioneering initiative in science-based agricultural education during India’s Green Revolution. It highlights the importance of disseminating scientific research to rural farmers through innovative communication channels such as radio, television, film projectors, and visual aids. Supported by the Ford Foundation and the International Development Agency, the centre aimed to improve crop productivity by promoting modern agricultural techniques, the use of hybrid seeds, and soil and water management practices.Access Level 1: Online. See https://archives.ncbs.res.in/accessCopyright may not have been assigned to Archives, National Centre for Biological Sciences. Permission for reproduction or distribution must be obtained in writing from the Archives at NCBS (archives@ncbs.res.in). The Archives at NCBS makes no representation that it is the copyright owner in all of its collections. The user must obtain all necessary rights and clearances before use of material and material may only be reproduced for academic and non-commercial use.MPSM Papers, AR-007